I recently traveled to South Carolina for a few portrait sessions. This session was a branding session for Becky O’Toole of “The Pink Frame”. She recently relocated from Scituate MA to Charleston SC. We wanted to capture images to announce her move on social media. We headed downtown to Charleston’s iconic Rainbow Row for our photo shoot. What a perfect setting to use as a backdrop to announce her relocation from Boston. Becky paints beautifully calming beach scenes. Her paintings are in various galleries up and down the east coast.  Becky is a two-time cancer survivor; a portion of each sale goes to Dana Farber Cancer Institute which is near and dear to my heart. She calls it “painting with a purpose”.

When taking marketing marketing images for a client’s social media make sure to ask if they plan to use text on their images. As a photographer is helpful to know if the client wants to do this ahead of time. This way we can make sure there is plenty of negative space when framing our subject.  

You can make different looks simply by changing up your outfit or accessories during your headshot session.

When taking images for clients to post on Instagram and Facebook you need to make sure they work with the crop of each platform. Instagram only allows squares so it can be more limiting unless your photographer knows what you are shooting for.

We headed over to use the water as a backdrop since her brand is all about the ocean.